Radio station helping to get listeners tuned into Buy North-East campaign
A North-east radio station has signed up to a campaign urging people in the region to buy locally.
Original 106 is the latest firm to throw its weight behind the Buy North-East campaign.
So far, more than 320 businesses from across the region have signed up for the campaign, which is being led by Aberdeen and Grampian Chamber of Commerce, Aberdeen City Council and Aberdeenshire Council – as well as the Evening Express, Press and Journal and Scottish Enterprise.
David McAllan, commercial director at Original 106, said: “We are the North-east’s local radio station so it is important for us to speak about a campaign like this.
“It is important for people in the North-east to support local businesses.
“If you are buying local then you will be supporting local which is very important to us as well as our listeners.”
The radio station, which has been on the airwaves for nine years, has gone from strength to strength since it launched.
David said: “If people in the North-east spend about £10 or £20 on local businesses then I think it would help greatly.
“I buy my fruit and veg and meat all locally which is cheaper than the multi-national firms around the city.
“Reputation is very important and many of the firms in the North-east have a great reputation. Bad news about a company can spread fast so it is vital these businesses get it right.”
Original 106 has pledged to promote the campaign the best they can to their listeners – which David is excited about.
He said: “We are a local firm so getting the message out about this campaign is important to us.
“We will be asking our listeners to support this campaign.”
All firms need to do is pledge support by putting Buy North-East on their next board agenda, then move at least one contract or piece of business to a local supplier.