The Buy North East campaign aims to get the issue of local procurement on the business agenda in the region.
Both Aberdeen City Council and Aberdeenshire council are behind the initiative, as well as Aberdeen & Grampian Chamber of Commerce, Aberdeen Journals and Scottish Enterprise.
Many millions of pounds are spent every year by Aberdeen and Aberdeenshire organisations in the private, public and third sectors with companies based elsewhere in the UK or further afield, meaning that expenditure does not circulate in the local economy.
At a time when many businesses and individuals are feeling the impact of the oil and gas downturn, it is more important than ever that we collectively do all we can to help the regional economy, and protect and create jobs in the area.
The campaign aims to get this issue firmly on to the agenda of private, public and third sector organisations in the region, providing stimulus and practical advice to both buyers and sellers, with the result that more business is done between companies based in the city and Aberdeenshire.
It is important to point out that a lot of related work is already being driven by the public sector.
This initiative is not designed to change that, but simply to help to amplify and aggregate it as part of a wider, multi-partner campaign.